|From now – 01.11.2020|
|6F & 7F, K11 Art & Cultural Centre, K11 MUSEA|
Award winning French artist Neïl Beloufa’s first showcase in HK
Titled Long Time No See, this is the visionary French artist Neïl Beloufa’s first showcase in Hong Kong. His works are presented in numerous prestigious collection including the collection of Centre Pompidou, Paris Museum of Modern Art; New York, Sammlung Goetz; Munich and more.
Can algorithmic formulas predict our love dynamics?
The focal point of the showcase, the video and installation Life as Data from 2014 is part of a series of works which announced a lot of today’s reality. In this video work, a group of French mathematicians attempt to predict the love dynamics of a group of Canadians through algorithmic formulas, a method now commonly used to track consumer choices and preferences, both online and offline. Since the pandemic, our life has moved further into the digital world, creating new systems and new hierarchies, a phenomenon that Beloufa has always been interested in, with projects such as his recent website ‘screen-talk.com’, adapted from a film originally shot in 2014, the Screen Talk series depicts a world with a precursory vision and an offbeat tone. Additionally, these projects are an exploratory look at a new model of producing artistic work with an online distribution with major partners such as K11 Art Foundation.
The artist works like an editor, splicing together snippets of film, and his works invite people to experience the realistic and virtual worlds with ease. This network of information is also valuable to better understand the present society that has moments of instability. By weaving technological forces into an artistic context allows Neïl Beloufa to convey to a discerning public how much impact digital technology has on our daily lives and relationships. By engaging with digital technology as an exciting new Wonderland, the artist’s conceptual artworks invite viewers to jump in and escape from reality.