Living and working in Shanghai, XU ZHEN®️ (b. 1977) is a leading Chinese contemporary artist, curator and the founder of MadeIn Company. As a multi-disciplinary artist, his practice covers photography, sculpture, painting, video, and performance, embracing a myriad of influences. Inspired by spirituality, mythology, society, and sexuality, the artist invites viewers to question what they are seeing and reflect it back to their own personal histories. XU ZHEN®️ is fascinated by human behavior, a subject explored in his live performances and video artworks. In 2013, he founded XU ZHEN®️, the flagship art brand of his art corporation MadeIn Company, transforming himself into an entrepreneur and producing art in vast quantities for commercial retail. This best reflects his cheeky attitude toward the art world—his oeuvre questions the faith that has been misplaced amidst globalization in the digital era.