Founded by Hong Kong local street artist Dom in 2000, Start From Zero started as a street art group and over the period of a decade transformed into a original clothing and wood-work brand. The group has redefined the identity and reputation of street artists. To them, the word ‘START’ is a combination of STreet Art, STencil ART and STicker ART, which explains what their practice is and how they started. The group’s work has been showcased around the world in countries such as Denmark, Australia and other parts of Asia.