The K11 mall in Shanghai is the latest venture in combining shopping with art. Forty works by Claude Monet and 12 other masterworks from the Paris Marmottan Monet Museum go on exhibit March 8 at the Shanghai K11.
The exhibition is the brainchild of tycoon Adrian Cheng, who pioneered the concept of combining culture with shopping, a idea that seems to be the right one at the right time. At least in China. While Monet’s works have been seen in many venues, this is the first time the masterpieces will be displayed in a mall. Among the works that will be on display are the much loved Water Lily and Wisteria.
It is fitting that the masterworks meet their Chinese audience in a setting that is definitely more comfortable for the Chinese who, it was reported recently, are ready to add culture to their world-class luxury shopping sprees. The first exhibition of Monet’s works was he’d at the Shanghai Museum, as part of the Sterling and Francine Clark Art Institute international tour.
The works will be on display from March 8 – June 16th.
Source: http://www.asiaweekguide.com/2014/03/06/monet-at-the-mall-combines-culture-with-shopping/